About Tonic.ai
On a mission to make sensitive data usable.




Automating data synthesis to advance data privacy and developer productivity.
Tonic.ai was born out of a very tangible, practical need: equipping developers with high-quality, realistic data for development and testing. This may make us sound like just another developer tool, but at the core of that need is our belief for why it truly matters. We wholeheartedly believe that data privacy is a human right.
It isn’t just about complying with the latest regulation. It’s about helping organizations treat data the way we’d like our own data to be treated. With the ever-expanding presence of AI, the importance of safe data handling is only more urgent.
Bringing together years of expertise in data analytics, database management, and data privacy, we understand the challenges standing in the way of effective, responsible data use. Our team is uniquely equipped to solve these challenges, and in the long run, the solutions we’re building for software and AI development stand to benefit us all.
Our story
2018
Tonic.ai was founded, raised its seed funding, and landed its first customers for structured data de-identification


2020
Raised Series A funding to expand our team in support of our growing customer base
2021
Raised Series B funding to invest in research and development to further our product line beyond structured test data


2022
First full-company off-site with 70+ employees, strengthening connections across our remote-first teams
2023
Expanded team to EMEA with our first UK hires in support of customers overseas
Launched Tonic Textual, our platform for unstructured data synthesis to drive AI model training and LLM workflows
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2024
Launched Tonic Ephemeral, our solution to streamline temporary database management
Rebranded our flagship product for test data management from Tonic to Tonic Structural
2025
Acquired Fabricate for data generation from scratch to solidify our platform as the most comprehensive synthetic data solution

Meet the Tonic.ai executive team
We’re led by a team of industry experts with deep experience in data engineering, privacy, and product innovation. Together, we’re building the future of data synthesis.
Our investors





Join the team
At Tonic.ai, we fake things seriously. We're always looking for curious minds to help build the next generation of synthetic data solutions. Explore careers at the intersection of data privacy, software development, and AI innovation.