SXSW 2022: The Rise of Fake Data, and Why You Need It

Tonic.ai hit SXSW for the first time in 2022! Andrew Colombi, CTO and co-founder at Tonic.ai, and our VP Marketing Omēd Habib, joined forces with Senthil Kumar Padmanabhan, VP & Technical Fellow at eBay, and April Speight, Spatial Computing Lead at Microsoft in our panel, "The Rise of Fake Data, and Why You Need It".

Every brand you interact with on a daily basis is pushing out software updates that rely on your data. Are they keeping your privacy safe while creating your apps?

A tug-of-war lies at the heart of these processes: developers need realistic data for dev and testing; you need data protection. There is a solution. An industry is emerging to allow developers to create all the functionality we appreciate in our apps while keeping our data safe. That solution is fake data.

Imagine a generator that creates datasets so convincingly an experienced developer can’t tell the difference — a platform that performs the work of a team of engineers for brands with datasets as large as 8 PB. Does your brand have the safe data it needs?