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The importance of AI Compliance for your business

A bilingual wordsmith dedicated to the art of engineering with words, Chiara has over a decade of experience supporting corporate communications at multi-national companies. She once translated for the Pope; it has more overlap with translating for developers than you might think.
Author
Chiara Colombi
January 16, 2025

As AI solutions advance and become an integral part of business operations across diverse industries including healthcare, financial services, and legal services, AI compliance has become a mission-critical goal. However, with these advances also comes increasing challenges in monitoring and achieving the specific practices needed to ensure regulatory compliance in software and AI development. In this article, we will explore why compliance matters in AI, look at several real-world consequences of non-compliance, and provide you with actionable steps and tips on how to achieve and maintain it within your AI workflows and initiatives.

The importance of AI compliance

The goal of AI compliance is to ensure that artificial intelligence systems remain ethical, secure, and fully aligned with legal and regulatory frameworks. To that end, compliance in AI includes principals such as data privacy, transparency, and accountability––all of which aim to protect organizations from potential legal repercussions and/or risks to their reputation, build trust with stakeholders, and lay a foundation for sustainable innovation with AI.

Ensuring legal compliance

To be in compliance with existing regulations, AI must adhere to local and global regulatory requirements––including GDPR, CCPA, and the EU AI Act, for example––all of which govern how data is collected, processed, and protected as well as dictating the transparency of AI-driven decision-making. These compliance frameworks demonstrate an organization's commitment to responsible AI use by ensuring they are operating within legal requirements, creating trust with both regulators and consumers.

Building stakeholder trust

Demonstrating a commitment to the ethical standards of AI use is also a key aspect of AI compliance. Implementing compliance measures ensures that businesses act transparently and ethically––which in turn builds trust among stakeholders, as customers and investors are more likely to engage with businesses that prioritize data protection and the ethical usage of AI. 

Safeguarding data privacy and security

AI systems rely on huge amounts of sensitive personal data, so it's essential for businesses deploying these systems to ensure that they comply with strict data protection regulations, such as GDPR and HIPAA. These regulatory standards protect against breaches and/or unauthorized access by requiring risk mitigation practices such as encryption, anonymization, and robust access controls to protect user data and address any potential security risks.

Mitigating ethical risks

Compliance frameworks can also help businesses address ethical concerns presented by the potential risk of AI systems inadvertently perpetuating bias, generating unfair outcomes, or otherwise operating without sufficient oversight. Measures such as regular audits, bias checks, and algorithm transparency help to build fairness, accountability, and transparency into AI processes, protecting businesses from potential fallout.

Enhancing competitive advantage

By aligning with compliance processes, companies can demonstrate their commitment to mitigating the ethical considerations of generative AI, enhancing their value proposition and market appeal. This is especially true in industries like finance and healthcare, where a proactive approach toward preserving trust and protecting privacy is heavily favored.

Examples of non-compliant AI

We've already seen several examples of the serious consequences non-compliance in AI systems can lead to, underscoring the need for oversight and compliance programs. The below cases all highlight why organizations must prioritize ethical compliance, data protection, and accountability in their compliance activities.

Clearview AI's privacy violations

In 2020, Clearview AI underwent multiple lawsuits and regulatory scrutiny for using billions of images from social media platforms without user consent to power its facial recognition technology. This violated multiple data privacy laws, including GDPR in Europe, and led to heavy fines and restrictions on future operations.

Apple's credit card gender discrimination

In 2019, the Goldman Sachs-backed Apple Card was accused of offering women lower credit limits than men––even when their financial profiles were the same. The resulting investigation demonstrated that the algorithm being used to determine an applicant's creditworthiness may have contained embedded gender biases, resulting in claims of violating financial anti-discrimination laws.

COMPAS risk assessment tool in criminal justice

The U.S. criminal justice system used the COMPAS algorithm to predict recidivism rates, but in 2016 it was discovered that the system unfairly labeled Black defendants as a higher risk compared to white ones. A subsequent investigation by ProPublica revealed significant racial bias in the COMPAS predictions, raising serious ethical and compliance concerns related to fairness and transparency in AI.

Dutch Tax Authority's algorithmic scandal

An algorithm used to flag fraud for Dutch Tax Authority childcare benefits falsely tapped thousands of families' applications as fraudulent––a disproportionate number of which were minority and low-income households. This mistake led to wrongful debt collection, causing significant social harm and resulting in a public apology from the Dutch government, who ultimately resigned over the scandal in 2021.

How to build and implement compliant AI

Building and implementing compliant artificial intelligence models must start with a clear understanding of the relevant regulatory landscape for your industry, whether it's GDPR, HIPAA, or the EU AI Act. Companies wanting to prevent future risks must build compliance measures into every stage of their AI solution in order to integrate moral and ethical guidelines and legal standards with robust technical frameworks.

Key to this process is to build transparency into an AI system by consistently documenting processes, decision-making criteria, and algorithmic logic. By doing so, businesses can ensure transparency and accountability to stakeholders and regulators. In addition, regular audits and risk assessments also help identify and mitigate potential compliance risks.

And, as always, creating a culture of compliance with an organization is key to maintaining it. Providing training for employees to identify ethical and legal considerations of AI development can make adherence to compliance policies a way of life.

Best practices for AI compliance

In the long run, adopting a multi-faceted approach to AI compliance is the best way to maintain it. Organizations need to focus on minimizing risks while ensuring maximal transparency and maintaining robust data governance frameworks in order to adhere to strict regulatory standards. Using tools that help with secure and efficient data handling––such as Tonic.ai's data anonymization and synthesis capabilities––helps businesses meet these requirements and align with regulations like GDPR and HIPAA.

Prioritize data quality and data privacy

Training your AI on accurate, unbiased, high-quality data is a key foundation to maintaining compliance. Using tools like Tonic.ai to help generate high-fidelity synthetic data for testing and training AI models ensures that businesses can maintain data quality without compromising sensitive information.

Maintain clear documentation

Compliance functions require detailed documentation on how data is being collected, processed, and used in AI systems, including tracking consent and ensuring that data usage aligns with stated purposes. Comprehensive documentation helps build accountability and helps when it comes to audit processes.

Adopt transparency measures

To build trust and ensure alignment with compliance guidelines, it's critical to keep transparency in AI decision-making––for example, by providing clear audit trails, documenting model training processes, and implementing user-friendly explainability tools. This is especially relevant for highly sensitive industries like finance or healthcare.

Leverage data anonymization

By anonymizing sensitive data––such as Personally Identifiable Information (PII)––businesses can ensure privacy compliance while still making the data usable for AI applications. Tonic.ai’s data de-identification and synthesis tools fully anonymize data to allow businesses to work with realistic datasets without risking exposure of sensitive details.

Implement continuous monitoring

AI compliance requires ongoing vigilance to ensure that all systems remain compliant, especially due to rapidly evolving regulations and ethical standards. Assessing datasets, algorithms, and outputs regularly will help to identify potential issues before they become major problems.

AI compliance: final thoughts

Whether navigating GDPR, implementing regulatory compliance software, or addressing industry-specific challenges, AI compliance is a critical aspect of ethical, responsible AI deployment. From protecting user privacy to mitigating risks, adhering to compliance standards fosters trust while ensuring that your AI systems remain innovative, secure, and effective.

Discover how Tonic.ai's solutions, including Tonic Textual and Tonic Structural, can streamline your compliance journey with advanced tools for de-identification and secure data synthesis. Request a demo today to learn more about how we support your AI initiatives.

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FAQs

GDPR regulations mandate that any system processing personal data, including AI, must adhere to strict rules on data protection, privacy, and transparency. To ensure compliance, organizations must ensure lawful data collection, provide clear consent mechanisms, and implement safeguards to prevent misuse, such as anonymization and secure storage.

Current AI-specific regulations include the EU's proposed AI Act––which categorizes AI systems by risk levels and sets compliance standards––and in the U.S., NIST's AI Risk Management Framework. Both aim to promote ethical AI use, transparency, and accountability via regulatory adherence.

The importance of AI Compliance for your business
Chiara Colombi
Director of Product Marketing

A bilingual wordsmith dedicated to the art of engineering with words, Chiara has over a decade of experience supporting corporate communications at multi-national companies. She once translated for the Pope; it has more overlap with translating for developers than you might think.

Make your sensitive data usable for testing and development.

Accelerate your engineering velocity, unblock AI initiatives, and respect data privacy as a human right.
Accelerate development with high-quality, privacy-respecting synthetic test data from Tonic.ai.Boost development speed and maintain data privacy with Tonic.ai's synthetic data solutions, ensuring secure and efficient test environments.